Insights

Writing on software,
process, and growth

Practical writing for business owners and operations teams who are thinking about building software, automating workflows, or replacing spreadsheets.

Internal Tools8 min readEN

Five signs your business has outgrown spreadsheet-based product data

Version drift, manual reconciliation, channel-specific sheets, slow launches, and missing audit trails are signs that product data needs a proper PIM model.

Read article
Custom Software9 min readEN

Pimcore vs. Akeneo vs. custom-build: choosing a PIM in 2026

An honest comparison of Pimcore, Akeneo, and custom PIM builds for SMEs and mid-market teams with product-data-heavy operations.

Read article
Workflow Automation8 min readEN

Was kostet Workflow-Automatisierung für KMU in Wien wirklich?

Ein ehrlicher Blick auf Kosten, Projektgrößen und sinnvolle Einstiege für Workflow-Automatisierung in Wiener KMU.

Read article
Custom Software9 min readEN

What documentation-heavy med tech operations actually need from their software

A software-buyer primer for med tech teams managing regulated product data, multilingual documentation, audit trails, and controlled translation workflows.

Read article
Internal Tools8 min readEN

What an ATS for a Small Business Actually Needs

A practical guide to ATS needs for small businesses, including applicant tracking, interview coordination, onboarding handoff, and the limits of hiring spreadsheets.

Read article
Custom Software8 min readEN

Why Service Businesses Outgrow HubSpot

Why service businesses outgrow HubSpot, where the CRM model breaks in onboarding and delivery, and what a better workflow-specific system looks like.

Read article
Workflow Automation8 min readEN

When QuickBooks Becomes a Data Silo

Why QuickBooks often works as an accounting tool but creates a data silo for the rest of the business, and what to build around it instead.

Read article
Internal Tools8 min readEN

Why Contractors Outgrow Monday.com

Why contractor teams outgrow Monday.com, what generic board tools miss in field operations, and what a better workflow-specific system should include.

Read article
Workflow Automation8 min readEN

When Zapier Stops Making Sense for a Small Business

How to tell when Zapier or Make has become too fragile or too expensive for a small business, and what a better workflow architecture looks like.

Read article

Archive

Every article

The grid above paginates. This is the full archive on one screen, English and German together, newest first.

Looking for guides and worked examples? Browse the resource hub →

Ready to talk

Thinking about building something?

Tell us what you are trying to solve and we will tell you whether custom software is the right answer.

Start a conversation